Turn cold prospects
into sales
conversations.
We build and operate the outbound machinery behind the conversation: sending infrastructure, owner-level data, targeting, messaging and live campaigns. You read the replies. We handle everything before them.
- Campaigns live in ~3 weeks
- Your domain stays protected
- You own every asset
The kind of reply your sales team wants to open.
Two industries.
One hard problem.
The people who move a deal forward are not filling in forms. They have to be reached directly, in a way that is worth their reply.
More conversations with owners before everyone else reaches them.
We identify relevant businesses and decision-makers, build clean owner-level datasets, and run the campaigns that open conversations with potential sellers, buyers and acquisition targets.
- 01 Reach owners before a mandate exists
- 02 Open proprietary deal conversations
- 03 Build pipeline beyond referrals and intermediaries
Pipeline that doesn't depend on another ad campaign.
We build your target list from the customers you have already closed, then run the email and LinkedIn campaigns that reach the accounts most likely to have the problem you solve.
- 01 Reach the right accounts
- 02 Test positioning quickly
- 03 Generate qualified conversations
Six moving parts.
We run all of them.
A good list with bad infrastructure fails. Great copy sent to the wrong market fails. TamGen runs the entire outbound system as one connected operation.
Cold email infrastructure
Separate domains and mailboxes, authenticated and warmed before a single prospect hears from you.
List building & data
Owner-level records built to your criteria and verified before send. Nothing resold.
Copywriting & sequencing
Short messages written for one reader, tested across angles until one earns replies.
LinkedIn outreach
Connection and follow-up timed against the email sequence, not run as a separate silo.
Inbox management
Every response read and triaged daily. Opt-outs suppressed permanently, same day.
Reporting & CRM handoff
Positive replies delivered with the full thread into the pipeline your team already uses.
What the campaigns
actually produced.
Real campaigns. Actual conversations. No vanity metrics. Client names are withheld under confidentiality, so each engagement is described by market and mandate.
A search fund buying HVAC, roofing and contracting businesses
- Context
- A search fund with capital committed and a clear acquisition profile, competing for every business it saw.
- Challenge
- Every target had already been shopped by brokers to dozens of buyers. They needed owners nobody had approached, and no way to reach them at volume.
- What we did
- Built owner-direct datasets segmented by trade, revenue band and county, then ran eleven separate campaigns on dedicated warmed domains so a roofing owner and a behavioural health owner never received the same email.
A brokerage sourcing physical therapy clinic sellers in New York
- Context
- A finite regional market of roughly twelve hundred clinic owners.
- Challenge
- No room for volume. Burn the list with a generic campaign and the market is gone for a year.
- What we did
- Treated the whole market as one careful three-step sequence, written for clinic owners specifically and addressing succession rather than opening with a valuation pitch.
An AI company selling into enterprise technology leadership
- Context
- A new category with no established search demand and buyers who ignore nearly all outbound.
- Challenge
- Nobody was googling for the product, so paid search had no demand to capture.
- What we did
- Ran two motions against each other. One targeted technology leadership across the UK on firmographics. The other targeted speakers from AI conferences, on the theory that people who present on a problem are already sold on it.
Word for word,
from real campaigns.
A hundred responses from the wrong companies isn't useful. These are responses from people TamGen was supposed to reach. Names, companies and contact details are permanently redacted.
"Short answer: yes, I'm actively in conversations now. Florida residential HVAC, $1.6M revenue. Running live discussions with PE-direct buyers and brokers this week. I'd take a 15-minute triage call to see if there's a fit."
Owner & President,
"I signed the NDA. I have availability for a call tomorrow afternoon."
Private equity firm
"Send a check!!!"
Owner, Construction
"I received your note about this FL based urgent care opportunity from our PE firm. I lead the inorganic growth initiative, focused on acquisitions and conversions across the country. We would be very interested in learning more."
Head of inorganic growth, PE-backed urgent care platform
"Yes, we would be open to a conversation regarding a potential sale. Approximately 25 years in business, with a substantial recurring service operation, repair division and commercial accounts."
Owner, Pool & Spa
"I run M&A at . Do you have a few minutes to catch up tomorrow? I'm free at noon or 1pm ET."
Head of M&A, national snack manufacturer
"Tell me more about your offering with cost."
Business Manager,
"We will be starting the broker process in February. If you are planning on offering a 2 to 4x multiple we can end this as friends now. At the right time, we will open up."
Owner, Cooling & Heating
Reply quality is the
number that matters.
Reply rate alone is meaningless if the campaign attracts the wrong people. Positive share is the percentage of responders who actually wanted a conversation.
| Campaign | Sent | Replies | Positive | Positive reply % |
|---|---|---|---|---|
| Brokerage to PT clinicsM&A · New York | 3,344 | 44 | 20 | 45.5% |
| AI conference speakersSoftware · emerging tech | 668 | 29 | 12 | 41.4% |
| Commercial roofingM&A · Florida | 1,325 | 10 | 4 | 40.0% |
| Software community outreachSaaS · group targeting | 11,287 | 179 | 59 | 32.9% |
| Construction companiesM&A · owner-direct | 2,117 | 20 | 6 | 30.0% |
| CIOs, CTOs and CDOsSoftware · United Kingdom | 2,349 | 30 | 7 | 28.0% |
| Behavioural health practicesM&A · multi-state | 2,359 | 43 | 5 | 11.6% |
| Recently funded startupsSaaS · funding signal only | 7,532 | 87 | 4 | 4.6% |
The last two rows are here on purpose. Funding alone turned out to be a weak buying signal, and a track record without a miss in it is not a track record.
I have sat on your side of this problem.
Five years in go-to-market and business development across mergers and acquisitions, marketing agencies, software development and SaaS. That work has brought clients their first customers in new segments, and put acquirers in front of owners on transactions worth millions.
Outbound is not a volume game to me. It is a market-access problem: knowing which four thousand people are worth writing to, what makes an owner reply, and how to keep a domain healthy long enough to find out.
Four stages. First replies
inside three weeks.
Infrastructure and warm-up are the unglamorous part that decides everything after it. There is no shortcut that does not cost you deliverability later.
Market & signal research
Define exactly who is worth writing to, then build the dataset against it.
Infrastructure & warm-up
Domains bought, mailboxes provisioned, authentication configured, warm-up running.
Launch & sequence
Campaigns go live across email and LinkedIn. Replies triaged from day one.
Optimize & scale
Cut what is not working, pour volume into the angle that is, keep expanding the list.
What owners ask us on the first call.
Will cold email damage my main domain?
How quickly will I see replies?
Who writes the emails?
Is this personalized spam?
Do I keep the domains and lists?
Can you contact prospects in the United States?
What does it cost?
Tell us the market. We'll tell you if it is reachable.
Twenty minutes. We map the addressable market, identify likely outreach volume and tell you whether outbound makes sense before you spend months building it.
No pitch deck. No drawn-out discovery process.