M&A lead generation that finds sellers nobody else is talking to.
We run owner-direct cold email and LinkedIn outreach for M&A firms, business brokerages, search funds and acquirers across the United States. Off-market sellers on the sell side, private equity and strategic buyers on the buy side.
M&A lead generation is the practice of contacting business owners and buyers directly, instead of waiting for listings or inbound enquiries. For acquirers it creates proprietary deal flow that no one else is bidding on. For brokerages it creates sell-side mandates and qualified buyer interest. TamGen builds the owner-direct list, runs the email and LinkedIn sequences, and hands over the replies worth a call.
Three ways M&A firms
use outbound.
The same machine points in different directions depending on what you need this quarter. Sell side, buy side, or a live mandate that needs buyers.
Off-market seller sourcing
Owners who have never been listed and have never spoken to a broker, reached at their desk by trade, revenue band and county.
Buy-side deal origination
You have a thesis and a target profile. We find every business that matches it and get you in front of the decision maker.
Buyer search for a live deal
You have a mandate and need buyers. We take the teaser to private equity firms, strategics and platform acquirers who fit the thesis.
Mandates we have run,
and what came back.
Client names are withheld under confidentiality, so each engagement is described by market and mandate. Every figure comes from the campaign dashboards.
A search fund buying HVAC, roofing and contracting businesses
- Context
- A search fund with capital committed and a clear acquisition profile, competing for every business it saw.
- Challenge
- Every target had already been shopped by brokers to dozens of other buyers. They needed owners nobody had approached, and no way to reach them at volume.
- What we did
- Built owner-direct datasets segmented by trade, revenue band and county across Florida, then ran eleven separate campaigns on dedicated warmed domains so a roofing owner and a behavioural health owner never received the same email.
One Florida urgent care mandate, marketed to institutional buyers
- Context
- A single sell-side mandate needing credible buyers fast.
- Challenge
- Private equity healthcare teams receive constant deal flow and ignore nearly all of it, so a generic blast would have gone nowhere.
- What we did
- Researched funds with an existing urgent care or multi-site healthcare thesis, then wrote each subject line around that specific firm and why the deal fit their portfolio, rather than sending one teaser to everybody.
A brokerage sourcing physical therapy clinic sellers in New York
- Context
- A finite regional market of roughly twelve hundred clinic owners.
- Challenge
- No room for volume. Burn the list with a generic campaign and the market is gone for a year.
- What we did
- Treated the whole market as one careful three-step sequence, written for clinic owners specifically and addressing succession rather than opening with a valuation pitch.
Owners agreeing to sell.
Funds asking to get in.
Word for word from live campaigns. Names, companies, email addresses and phone numbers are permanently redacted.
"Short answer: yes, I’m actively in conversations now. Florida residential HVAC, $1.6M revenue. Running live discussions with PE-direct buyers and brokers this week, including indicative valuation conversations. I’d take a 15-minute triage call to see if there’s a fit."
Owner & President,
"I signed the NDA. I have availability for a call tomorrow afternoon."
Private equity firm
"Send a check!!!"
Owner, Construction
"I received your contact info and note about this FL based urgent care opportunity from our PE firm. As we are their urgent care brand in the southeast, it made sense to loop me in. I lead the inorganic growth initiative, focused on acquisitions and conversions across the country."
Head of inorganic growth, PE-backed urgent care platform
"Yes, we would be open to a conversation regarding a potential sale. Approximately 25 years in business, with a substantial recurring service operation, repair division and commercial accounts."
Owner, Pool & Spa
"Thanks for reaching out. Yes, we would like to be included in the process."
Partner, private equity firm
"What are you proposing and what are your fees? Send them to me in an email."
Owner, Construction Services
"We will be starting the broker process in February. If you are planning on offering a 2 to 4x multiple we can end this as friends now. At the right time, we will open up."
Owner, Cooling & Heating
"This is a space we are interested in. I cc’d my work email. What is the revenue and EBITDA profile?"
Private equity firm
"We would certainly be interested in discussing potential business opportunities with you. Please let us know if this week Thursday or Friday works for you."
Principal, Staffing
Where we have run
M&A campaigns in the US.
Every sector below has produced interested sellers or engaged buyers on a live campaign.
HVAC and plumbing
Residential and commercial operators across Florida, owner-direct by county and revenue band.
Roofing, solar and impact windows
Storm-exposed markets where backlog and crew stability drive valuation.
General and commercial construction
Contractors and platform targets, including fixed-price risk questions from buyers.
Urgent care and multi-site clinics
Sell-side mandates marketed to private equity and platform acquirers.
Physical and occupational therapy
Clinic owners approached on succession rather than valuation.
Behavioural health and ABA
Multi-state practice owners, including larger group practices.
Healthcare staffing
Agency founders and CEOs, several of whom opened acquisition conversations.
Diagnostic and medical labs
Owners responding to investor interest in the category.
Food and snack manufacturing
Confidential sale processes taken to strategic and private buyers nationally.
M&A outbound, answered.
What is M&A lead generation?
How do you find off-market business sellers?
What is proprietary deal flow, and why does it matter?
Can you find buyers for a deal we already have?
Will this damage our firm's domain reputation?
Is cold email to business owners legal in the United States?
Tell us the thesis. We'll tell you how many owners match it.
Twenty minutes. We map your target market, say honestly whether outbound origination fits it, and show you what the first campaign would look like.
Also selling software? See SaaS lead generation.